WebPlatform Engage Is Now Published for Shopify Merchants

We are pleased to announce that WebPlatform Engage is now published for Shopify merchants. The app brings WebPlatform customer engagement capabilities closer to the storefront, helping commerce teams coordinate timely WhatsApp and email communication without separating campaign work from day-to-day store operations.

Built for connected commerce

Shopify gives merchants a strong foundation for products, orders, and checkout. WebPlatform Engage complements that foundation with an engagement workspace designed for the communication that happens before and after a purchase. Teams can plan outreach, organise customer journeys, and keep their campaign activity connected to practical ecommerce workflows.

The goal is straightforward: reduce the operational distance between a storefront event and the next useful customer conversation. Instead of moving information between disconnected tools, merchants can build more consistent engagement around the customer lifecycle.

WhatsApp and email in one workflow

Different moments call for different channels. Email works well for richer announcements, newsletters, product education, and longer-form offers. WhatsApp can support concise, timely, consent-aware communication. WebPlatform Engage helps teams use both channels as part of one coordinated approach while keeping audience management and campaign operations easier to understand.

Designed for merchant teams

The app is intended for growing retailers that want useful automation without losing operational control. WebPlatform focuses on clear setup, manageable campaign workflows, reporting, and support for the teams responsible for ecommerce growth. Shopify billing and subscription events remain part of the merchant-facing app experience, making adoption fit naturally into the Shopify ecosystem.

Published and progressing

The Shopify Partner overview now confirms WebPlatform Engage as Published. The app is already moving through real merchant installation and subscription activity, giving our team valuable feedback as we continue refining onboarding, billing clarity, and engagement workflows.

Publication is an important milestone, but it is also the beginning of the next phase. We will continue improving the app around reliability, consent-aware communication, merchant reporting, and the practical needs of teams managing both customer engagement and commerce operations.

What merchants can do next

• Connect their Shopify store with WebPlatform Engage.
• Organise WhatsApp and email campaign activity in one workspace.
• Build customer communication around relevant store and order moments.
• Review engagement activity without losing sight of ecommerce operations.
• Work with the WebPlatform team on setup and rollout planning.

If your Shopify business is looking for a more connected way to manage customer engagement, contact the WebPlatform team to discuss onboarding and the right rollout for your store.